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Archer Daniels Mobile Tour Promotes Women’s Health
Archer Daniels Midland hit the road last year to let women over age 35 know all about its Novasoy womens-product ingredient (it’s a soy isoflavone), which can help with the effects of menopause and prevent heart disease. The tour pulled into retail parking lots during the week and fairs, festivals and health shows on weekends....
Snapple Draws Young Demo with Edgy Music Sponsorship
Once its sponsorship of last summer’s Area 2 music festival was inked, Snapple got to work on an activation strategy to take its three new Elements SKUs as close to the tattooed, pierced target as possible. Relevancy was a priority. So Snapple decided early on not to sample in traditional manners or present the brand...
Bell Box Activation Engages Canadian Festival-Goers
Bell Canada deployed the Bell Box over a 10-day period at three major festivals in Canada: the Francofolies French Music Festival in Montreal, the Quebec City Summer Festival and the Toronto International Film Festival. The goal: to be a fully engaged part of the festival communities at which Bell Canada served as major or lead...
Kodak Concerts Make Black and White Film Cool Again
To herald the reintroduction of black and white film to a generation of consumers becoming very comfy in the Digital Age, Kodak inked a sponsorship of the House of Blues’ 10th anniversary celebration as an awareness platform. The idea was that black and white film was becoming fashionable again. The challenge was establishing a cool...