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Nike’s Scorpion Knock Out Tour Kicks the Competition
To stand out from other footwear and apparel manufacturers launching new product lines to coincide with last summer’s World Cup, Nike created a Scorpion Knock Out (“SKO” for short) Tour to bring the new Scorpion shoe to life in the streets of Italy. The campaign recreated a TV spot in which Nike-sponsored players competed in...
GM Spruces up Dealers Meeting with Theme Nights
What do you do at an event when you don’t have a lot of cash? “You get clever,” says Extraordinary Events president Andrea Michaels. And that’s just what the agency did for a Chevrolet dealer meeting last spring in Scottsdale, AZ. Three nights of events took dealers from past to present, as Chevy charged EE...
Camp Jeep Entertains Drivers with 180 Activity Tents
It wouldn’t be an awards program without DaimlerChrysler’s Camp Jeep making an appearance. The annual three-day gathering of Jeep owners—conceived to strengthen the bond between owner and brand, and introduce new products—keeps getting bigger and better, with the 2002 incarnation (Jeep’s eighth) drawing 9,000 peeps from 40 states paying $295 per vehicle to attend. Nine...
Coke Immerses Fans in the World of ‘Harry Potter’
With J.K. Rowling looking over everybody’s shoulders, the activation of Coke’s global Harry Potter and the Sorcerer’s Stone under-the-cap sweeps had to be authentic to the movie, the storyline and the brand. And to make the pressure even greater, the campaign promised winners from 21 countries the “experience of a lifetime” at a Coca-Cola Castle...