Drive consumers to purchase Archives - Page 62 of 130 - Event Marketer
DirecTV Trains Employees Via ‘Edutainment’ Pods
Last summer, DirecTV set out to drive new sports and premium package upgrades while maintaining current premium subscribers. Its secret weapon of choice? Its own customer service agents—the front line for sales and service of the premium accounts. To get the agents motivated and up to speed, the brand’s Sell & Save Tour hit the...
National Pork Board Tour Brings Home the Bacon
With the goal of increasing retail pork sales and educating mothers about the safety of the meat in the aftermath of H1N1, the National Pork Board took to the highways from April to October 2009, distributing coupons and samples from its 40-foot trailer at family festivals, barbecue battles, music festivals and “Taste Of” events in...
Lunchables Mobile Tour Keeps Youngsters’ Bellies Full
To drive sampling of its Lunchables product among six- to 12-year-old children and their moms, Kraft took to the highway last year with two Lunch Your Tummy Right mobile tours—one that hit large fairs and festivals and another that visited retail partners and small venues. In partnership with Camp Woodward, the biggest action sports, gymnastic,...
Fox Unleashes Live Penguins to Promote ‘Ice Age’ DVD
Even though Ice Age was already a major motion picture smash, you never know when the media will give a home-video release a luke-warm reception. Los Angeles-based Paradigm heated things up with an interesting p.r. campaign that scheduled live penguin appearances on national and local television stations to promote the new DVD. News outlets were...