Drive consumers to purchase Archives - Page 61 of 130 - Event Marketer
Microsoft Entices Gamers with a Hands-on Mall Program
To increase awareness of the Xbox 360 and its capabilities, and push trials and sales of games and systems, Microsoft hit 12 markets in two phases during the holiday season last year with a series of hands-on consumer experiences. Guests who passed near the footprint were encouraged to have “More Fun Today” by getting their...
Samsung Promotes Swype Technology Via Texting Contest
To educate consumers about Samsung’s new Omnia II mobile phone featuring Swype texting technology, which is a new way to text by sliding a finger around the touchscreen keyboard instead of tapping letters, the brand hit eight malls from December 2009 to February 2010. The goal was to expose consumers to the new technology, get...
Garnier Rocks a Sing in the Shower Contest
Leveraging its “American Idol” sponsorship, Garnier Fructis created the Sing in the Shower contest to connect with college students on 12 campuses. The brand’s objective was to increase retail sales through an engaging sampling program. To recruit Sing in the Shower contestants, the brand turned to social media and campus influencer groups. The night before the...
Ford Organizes 1,000 ‘American Idol’ House Parties
Think ladies only buy plastic bowls at house parties? Or lingerie? Think again. Ford last year, on May 19, tied the fun of having a neighborhood party with its sponsorship of “American Idol” to create 1,000 in-home events where women (and a few men) got to watch the first night of the show’s two-day finale...