Drive consumers to purchase Archives - Page 56 of 130 - Event Marketer
Volkswagen Contrasts Minimalist Exhibit with LED Wall
For an industry that’s been taking its knocks over the past few years, annual auto shows are high stakes environments. And for many brands, there is no more high stakes environment than the 13-day International Automotive Fair (IAA) in Frankfurt, Germany. Not only is it the world’s largest auto show, it’s the place for major...
Amex RFID Bands Capture Personalized Content for Tennis Fans
American Express has been a sponsor of the US Open Tennis Tournament since 1994, and with a 20,000 square-foot event footprint, the brand is hard to miss. But with great power comes great responsibility. If Amex was going to maintain its reputation as a top dog at the event, it needed to know which engagements...
Chaco Footwear’s Shoe App Draws Up 2D Custom Previews
Music festivalgoers are bound to rock out, socialize and snap photos, but they’re not likely to spend precious festival time trying on a pair of shoes. To jump this hurdle, Chaco Footwear set out on a 12-week, cross-country road trip dubbed “Fit For Adventure.” The campaign offered an augmented reality footwear experience that enabled consumers...
South by Southwest App Leverages 1,000 Venue-Wide Beacons
If you’ve ever been to the South by Southwest Interactive, Film and Music Festival, you know that navigating its 6,000 official events amid tens of thousands of attendees can create an overwhelming FOMO effect. To make the massive event feel smaller and more communal, organizers leveraged the event’s proprietary app, the SXSW GO Mobile Guide,...