Drive consumers to purchase Archives - Page 55 of 130 - Event Marketer
GM’s Solar-Powered Mobile Tour Lets the Sunshine in
For its Meet Saturn summer tour, General Motors created three environmentally friendly displays inside Airstream Basecamp trailers powered entirely by solar panels and pulled by Saturn Outlook vehicles. Both the Outlook and Basecamp were designed in silver with vibrant sunflowers etched into the metal. The energy-conscious vehicle fleet traveled to fairs and festivals where it...
Cray’s Green Trade Show Exhibit Earns Accolades
Cray, a global leader in supercomputing, wanted not only to reinforce its position as an industry leader in the high performance computing category used by scientists, engineers in academia, government and others; it also wanted to highlight its eco-friendly products and sustainable business model at the SC09 conference. With the goal of integrating green materials...
Dr Pepper Tour Targets Hispanic Teens with Club23
To create brand relevance and familiarity between its product and young Hispanic consumers, the Dr Pepper Snapple Group hit the road with its Vida 23 road tour. The centerpiece of the tour was a triple-wide 18-wheeler, named Club23, designed to operate like a teen club on wheels, complete with a Dr Pepper sampling station, video...
Camel Educates Tobacco Users with High-Tech Trailer
There are all sorts of tobacco laws a company like RJ Reynolds must consider before putting cigarettes in people’s hands. So when it came to promoting its Camel Snus smokeless tobacco, the company created the Camel Showcase, a secure environment inside two double-expandable 53-foot trailers open only to legal age adults (IDs required) at music...