Drive consumers to purchase Archives - Page 52 of 130 - Event Marketer
Aquarius Educates Consumers About Water Conservation
One look at the colorful Aquarius Spring! bus during its 20-week road trip may have had you thinking that the Age of Aquarius had surely dawned. But actually, the vegetable-oil powered, retrofitted school bus, complete with roof-top solar panels and a generator for powering its TV monitor, wireless microphone and other high-tech doodads, was the...
Nike Enlists Athletes to Jog New York City
Nike hit jogging paths all over New York City from August to October 2009 in order to expand its already popular Human Race in New York to include more female runners and boost membership in its Nike+ community. The brand enlisted 250 athletes for a run across the Brooklyn Bridge at sunset and invaded New...
Green is the New Red for Coke at Winter Olympics
Much like Vancouver’s ski slopes, Coca-Cola went ultra-green at this year’s Olympic Games. As the longest-standing Olympic sponsor on the roster, this year Coke committed to executing a completely carbon-neutral event presence, and according to in-house estimates, the beverage giant succeeded. The initiative was part of the Vancouver Olympic Committee’s (VANOC’s) Vancouver 2010 Sustainability Star program....
Hyundai Gets Consumers Excited with Adrenaline Event Series
Hyundai’s heart-pounding Adrenaline Tour put drivers behind the wheel and the Korean automaker top of mind among new car buyers as it generated test-drives, media and consumer attention, interest and brand perception for the high-performance 2010 Genesis Coupe. In February 2009, Hyundai announced its partnership with Rhys Millen Racing and Red Bull Energy Drink as...