Drive consumers to purchase Archives - Page 48 of 130 - Event Marketer
GE Mirrors the Magic of Show Floor on Event Website
Creating a successful event website is about bringing the immediacy of real-world brand experiences to life online. GE Healthcare mirrored the magic of its show floor presence at the Radiological Society of North America (RSNA) conference last year with real-time interactive features on its website, rsna.gehealthcare.com. The annual conference, which attracts potential diagnostic imaging customers...
Verizon Concentrates on Community Pillars to Make Connections
Verizon’s How Sweet the Sound gospel competition really struck a chord with the African-American community, a segment that represents a high lifetime value and incremental revenue opportunity for the wireless provider. The goal was to drive emotional engagement with the brand by intersecting with three key pillars of African-American culture: community, music and church. Choirs...
Sprite Reaches College Crowd with Step Dancing
To reach the multicultural college crowd, especially undergraduate fraternities and sororities, Sprite ignited the Sprite Step Off competition, a campaign that ultimately received more than 2.2 million page views online. Step dancing is a form of percussive routines in which the dancers use their entire bodies as instruments through a mixture of footsteps, spoken word...
Burger King Puts Families First with BK FamFests
What better way to connect with consumers than to treat them like family? And that’s just what Burger King did via BK FamFest, a six-city festival that traveled to public parks in top African-American markets with a free day of family-reunion style fun including entertainment, local djs, family-friendly activities and BK product sampling. At the...