Drive consumers to purchase Archives - Page 36 of 130 - Event Marketer
Miller’s Mobile Lounge Draws Young Beer Drinkers
Capturing the attention of young beer drinkers isn’t easy, especially once their vision blurs a little. But Miller Brewing had them seeing double with two mobile Cuban lounges designed to create more buzz around an already buzz-worthy product—the newly reformulated Miller Chill, a 100-calorie per 12-ounce bottle (sounds good already!) of brew made with a...
Cisco Staff Offers Booth Tours to Key Executives
At the Healthcare Information and Management Systems Society’s event last February in Orlando, FL, Cisco strategized for increased sales by integrating the internal marketing, sales and executive teams to activate deeper touch marketing opportunities. Cisco sent 14 senior sales executives and several business and technology experts to bring target executives through the interactive booth activities,...
Telus Touts New Phone with Personalized HTML Emails
To position the new BlackBerry Storm as a cutting-edge, highly capable multimedia device during the holiday buying season last year, Telus leveraged its partnership with Future Shop retail stores to get consumers some hands-on time with the Storm. In the stores, brand ambassadors used the new Blackberry Storm to administer a short questionnaire and take...
Hershey’s House Parties Generate Sweet Content
For the launch of Hershey’s Bliss chocolate the brand wanted to stir up word of mouth both on- and offline. To meet this goal, the Hershey Company put the product in the hands of women that love chocolate and helped them throw more than 10,000 in-home consumer house parties over one weekend. The Hershey Bliss...