Drive consumers to purchase Archives - Page 34 of 130 - Event Marketer
Intel’s LED-Powered ‘Forest’ Lights up CES
The Las Vegas Convention Center exhibit halls are absent of natural light, but Intel at CES 2015 was able to incorporate a little bit of the natural world using its signature, high-tech, high-touch design sense—earning its highest Net Promoter Score to date in the process. Futuristic LED-topped trees helped anchor an ecosystem of Intel products...
SAP Brings Messaging to Life with Live Acrobats
Cloud-based human capital management software solutions. Phew. It’s what SAP’s SuccessFactors offers Human Resource professionals. But that jargon-filled description alone doesn’t bring to life how good tools can help HR folks swiftly manage the complexities of the working world today, and become “heroes” at their companies in the process. At the HR Technology Conference &...
Audi Activates a Multisensory ‘Experience Walk’
Audi is best known for gravity-defying exhibits that inspire attendees to think about what the brand is trying to say. At the Frankfurt Motor Show, however, Audi flexed its experiential muscle with the four-part Experience Walk, an outdoor installation that explained Audi’s four key themes using the senses. “We’ve never developed an exhibition presentation that...
Old Spice Urges Students to Make a ‘Smellmitment’
Anyone who has seen its most recent ad campaign knows that Old Spice hasn’t been “your dad’s Old Spice” for a few years now. To keep its updated brand equity alive among up-and-coming male college students (and the women who smell them), Old Spice launched a six-campus Make a Smellmitment program where students could select...