Drive consumers to purchase Archives - Page 32 of 130 - Event Marketer
Axe Redefines Masculinity with a Sleek Press Event
This was a press event as bold as Axe’s marketing tactics, one that launched the brand’s new narrative and garnered its largest press coverage to date—more than four billion p.r. impressions across 923 editorial placements. The idea? To pivot from outdated and homogenous views of masculinity that hold guys back to Find Your Magic, the...
Target Pop-up Unleashes Consumers’ Inner Child
Target Wonderland, an immersive 16,000-square-foot pop-up holiday destination, brought the retailer’s “exciting the kid in all of us” marketing strategy to life. The pop-up merged physical and digital retail shopping into one shareable, interactive experience that incorporated RFID-enabled product sales. Wonderland attracted an impressive 23,000 attendees who spent 20-30 minutes exploring spectacles like the S.S....
Motorola Pop-up Centers on Customization
Motorola makes a range of mobile devices and accessories, from smartphones to smartwatches, but that fact was getting lost on consumers in an increasingly saturated market dominated by just a few big players. Enter: Moto Shop, a Motorola experiential boutique in the heart of Chicago, which aimed to change the experience of a telecomm retail...
Return of the Burger ‘King’ Sparks Media Explosion
The super-competitive QSR category boasts many brand icons, including a clown, a red-headed kid and a colonel, but among them one reigns supreme: Burger King’s the King. The King had been out of the public eye for years, until he escorted Floyd Mayweather in his ring walk before his “Fight of the Century” against Manny...