Drive consumers to purchase Archives - Page 29 of 130 - Event Marketer
Jim Beam Offers a 4D ‘Ride on the Sinister Side’
Jim Beam invited millennial males to “Take a Ride on the Sinister Side” in 2015 with a program that broke the mold of traditional sampling campaigns. With the launch of the first-ever 4D tasting experience, the brand took consumers on a virtual reality thrill ride that brought whiskey education to new heights. The experience not...
Garnier Woos Festivalgoers with On-Site Salon
Music festivals offer attendees plenty of perks, but between the heat, crowds and limited showers, good hair days generally aren’t one of them. So to keep young, female festivalgoers looking and feeling their best, Garnier activated an immersive sampling experience at five of the nation’s hottest festivals. Aiming to foster one-on-one consumer experiences, the brand...
Dew’s Mobile Tour Evokes its Tennessee Roots
Mountain Dew took a cruise down memory lane with a sampling tour that paid homage to its Tennessee roots. With the help of three Rat Rod-style sampling vehicles, the brand made stops along the historic Dixie Highway to promote the launch of its DEWshine beverage at colleges, festivals and sporting events in an effort to...
Comcast Employs a Three-Pronged Sponsorship Strategy
As the official entertainment provider of NASCAR, XFINITY wanted to get fans’ motors running while demonstrating the power of its X1 Entertainment operating system. With a three-pronged activation strategy that targeted consumers at home, at the racetrack and on the go, the brand kicked things into high gear at 13 different NASCAR races with its...