Drive consumer consideration Archives - Page 203 of 208 - Event Marketer
For Driving Viewership, There’s No Place like Gnome
Gnomes have an interesting existence: If they’re not popping up in vacation photos, they’re being kidnapped from our neighbors’ yards. A&E leveraged our fascination with the little guys for its Shipping Wars Launch-Influencer Tour. The cable network strapped a 60-foot gnome wrapped in shipping tape to the back of a truck and set out on a...
At Pepsi’s ‘X Factor’ Auditions, Fans Fuel Social
Pepsi has aligned itself in the past with music icons like Michael Jackson, Ray Charles and Britney Spears. But never with everyday people. To keep its music tie-ins moving to the beat, it sponsored the popular music competition TV show, “The X Factor,” and launched an integrated campaign based on the message that “Where there...
Norton Program Puts Cybercrime Threats in Context
As cybercriminals get craftier and more sophisticated, so, too, do the tools designed to protect against them. Norton capitalized on this fact, and introduced its newest security product Norton 360 V5 with the Norton Cybercrime Index program. The campaign featured a mix of p.r., live events and retail promotions that leveraged a subtle dose of...
Skinny Cow Helps Women Find the ‘Perfect Cup’
To build buzz and awareness around its Cups single-serve ice cream treats, Nestlé’s Skinny Cow brand rolled out an event initiative under the Perfect Cup banner. Playing off the name of the product, Skinny Cow built a one-of-a-kind event series centered around helping women find the perfect cup of ice cream and their perfect bra...