Drive consumer consideration Archives - Page 177 of 208 - Event Marketer
HBO Immerses Viewers in the World of ‘Game of Thrones’
HBO brought its hit series “Game of Thrones” to life with an international exhibition tour, the first of its kind for the network, designed to immerse fans in the breathtaking and enchanting world of Westeros, the fictional setting of the story. The exhibition showcased more than 70 original artifacts from season one and two, plus...
Mattel’s Twitter Vending Machine Drives Booth Buzz
At this year’s Canadian International Auto Show, Chevrolet Canada featured in its exhibit a special Hot Wheels-inspired blue Camaro that hit the market early this year for a limited time. It was a significant event for car lovers and Hot Wheels enthusiasts because one of the very first Hot Wheels toy cars ever produced was...
BASF Show Home Showcases Sustainability Message
To showcase its portfolio of products for residential construction that can be used for sustainable construction, BASF at the National Association of Home Builders’ International Builders’ Show in Las Vegas invited visitors on a tour of the company’s BEYOND.High Performance net-zero energy home, located just outside the convention center. The full-scale home, complete with landscaping...
Target Drives On-Campus Buzz with QR Code Badges
To increase engagement at its Back to College After-Hours Shopping events, which targets college students across 68 American universities, Target this year added the Bullseye Badge, a QR-code driven program. Arriving on campus during welcome week, students were greeted with an on-campus promotion offering free product samples, a dj, a personalized invite to the after-hours...