Drive consumer consideration Archives - Page 149 of 208 - Event Marketer
IBM Hosts a 19K-Person Town Hall Meeting in India
It was IBM’s largest live event ever: a town-hall meeting in India that brought together 19,000 people. In addition to bringing in an A-list speaker roster that included India’s President, A.P.J. Abdul Kalam, and IBM ceo Sam Palmisano, the company linked four separate groups of attendees together for the daylong event—10,000 at the host facility...
Dos Equis Mixes Fire Breathers with Sampling in Miami
As if Miami isn’t hot enough, the temperature reached new heights when Dos Equis tapped into the city’s annual 24/7 week-long Winter Music Conference to promote its imported Mexican beer and “Mexicool,” its theme for 2006. Dos Equis transformed the historic National Hotel on Ocean Drive with its famous pool and sand lounge into a...
Coca-Cola Hosts a Final Four Food and Music Festival
In year four of an 11-year deal with the NCAA, Coca-Cola wanted to turn up the dial on its fan connections through college sports, focusing on the property’s crown jewel, the men’s basketball tournament’s Final Four. With the semifinal games on Saturday night and the national championship on Monday, Coke zeroed in on Sunday, serving...
Chevrolet Music Festival Amplifies CMA Sponsorship
GM leveraged Chevrolet’s sponsorship of the Country Music Association Awards across a variety of media. In addition to sponsoring the awards TV broadcast, the automaker deployed the Chevy All Access Music mobile tour at large music and sporting events (including NASCAR races and the MLB All-Star Game) in the months leading up to the CMAs....