Drive consumer consideration Archives - Page 123 of 208 - Event Marketer
U.S. Army Ignites its American Bowl with a Mobile Tour
The United States Army went way beyond the typical ticket-selling proprietary event with its two-year-old All-American Bowl, which is quickly becoming a case study for the right way to start your own property and integrate it and integrate it and integrate it. Things got cookin’ in September when the top 400 high school football players...
Yahoo! Wins Black Friday with a Snow Globe Exhibit
Looking to draw attention to its online comparison shopping, Yahoo! went for some high-traffic offline exposure on the busiest shopping day of the year. On the day after Thanksgiving, the brand set up a 20-foot tall see-through bubble in the middle of Times Square, billing the structure as the World’s Largest Snow Globe. Visitors could...
Hong Kong Uses Video and Theater to Promote Tourism
To rebrand Hong Kong as a viable tourist option among American travelers, the Tourism Board headed off to New York and San Francisco with a pair of press efforts. The idea was to reinforce the tagline of “Hone Kong: Live It, Love It,” by allowing the media to “Taste It,” “Hear It,” “See It,” and...
Victoria’s Secret Builds Buzz with Colossal Gift Box
A three-story high pink gift box smack in the middle of Miami Beach during spring break created quite the buzz for the launch of the Victoria’s Secret’s Pink line. For a few days prior to the event, the box stood without brand identification—only a countdown clock and a sign reading, “When the Countdown Ends, the...