Drive consumer consideration Archives - Page 118 of 208 - Event Marketer
Red Lobster’s Mobile Restaurant Changes Perceptions
After 15 consecutive quarters of same-store sales growth, Darden’s management was challenged to find new ways to drive its business. Red Lobster didn’t have a brand awareness challenge, just a menu awareness one—as consumers thought of the chain as more about popcorn shrimp and fried clams than fresh mahi mahi and grilled tuna. Red Lobster...
Whirlpool Cleans up with Customized B-to-B Content
A 360-degree rotating auditorium designed to replicate a washing machine drum was the centerpiece of Whirlpool’s event on the French Riviera, aimed at impressing dealers, trade partners and the media. The brand hoped to build some excitement around its 15th year in Europe, setting the 10-day event against the backdrop of the Cannes Film Festival....
BMW Enlists 14 Helicopters to Show Off New Vehicle
BMW gave a select group of auto buyers an unforgettable first impression of its new 1 Series. The automaker hired 14 helicopters to fly key customers to a small, secluded airfield via chopper for a first-hand look at what the cars were made of. The guests were fleet managers and other customers who could potentially...
Xerox Lets Clients do the Talking at Launch Event
The goal for the Xerox launch event at New York City’s Manhattan Center Studios was as clear as it was daunting. “Our objective was to launch what would be our biggest growth enablers not only of 2004, but also of the next several years,” says Edward Gala, the company’s vp-worldwide strategic communications. Xerox would use...