Drive consumer consideration Archives - Page 107 of 208 - Event Marketer
Skoda Impresses Auto Dealers with a Vanishing Act
For the Skoda Yeti product launch at the World Dealer Conference 2009, the auto brand introduced the new model to 4,500 dealers via an Alpine event centered on the car’s friendly nature and everyday usability, and its ties to the abominable snowman, which was the inspiration for the car’s name. The Yeti Expedition 2009 business...
Norton Leads Media Through the Mind of a Criminal
For the launch of its Norton Internet Security 2010 and Norton AntiVirus 2010 products, the brand needed to bring the reality of cybercrime to the forefront and present its new software as the leading solutions to online threats. To do so, it brought key media professionals from technology, lifestyle and national news publications and blogs...
Health Mart Mobile Tour Offers Free Health Screenings
Health Mart Pharmacy, a national franchise network of more than 2,500 independent pharmacies operated by McKesson Corporation, teamed up with a variety of sponsors, including Bayer Diabetes Care, to create brand awareness while educating communities about diabetes care on the Health Across America tour. The program engaged existing as well as new customers in both...
Target’s Campus Events Feature Stylists and Gaming
Building a relationship with future consumers during meaningful times in their lives can hook them for good. Target did just that with its Back to College campaign, which not only drove sales, but also strengthened its connection to first-year college students. New to the program in 2009, Target added beauty and fashion stations manned by...