Data collection/lead generation Archives - Page 55 of 69 - Event Marketer
Lexus Running Series Targets Active Demographic
Lexus has a strong reputation as a producer of dependable luxury vehicles. When the brand recognized it was struggling to appeal to a younger demographic, however, it took to the streets—on foot. Targeting drivers under the age of 44 with annual household incomes over $100,000, the brand established the Lexus LaceUp Running Series to entice...
Mary Kay Shakes Things up with Virtual Networking
Mary Kay has a reputation for being a door-to-door business, where potential clients are engaged in low-tech environments like the kitchen table. During the Mary Kay Leadership Conference this year, Mary Kay shook up its legacy to give its Independent Beauty Consultants a platform where they could engage and grow their client bases and, in...
Delta’s Social Soul Connects TED Attendees via Twitter
Instead of pairing up TED attendees through their shared love of moonlit walks on the beach, Delta created an immersive digital experience that connected like-minded conference attendees through an algorithm that analyzed their respective social streams based on their Twitter feed. The program was designed to highlight Delta’s Innovation Class—a mentorship program that connects industry...
BMW Pop-Up Features Digital Tools and Simple Design
Shoppers passing by BMW’s i8 pop-up store in California’s South Coast Plaza last year could easily have mistaken the shop for an Apple store. The cool, clean and highly digitized shop was reminiscent of the technology giant’s barebones style, which is exactly what BMW is aiming for with its new Future Retail initiative, which focuses...