Data collection/lead generation Archives - Page 52 of 69 - Event Marketer
Microsoft Xbox One Retail Launch Targets Families
Midnight launches for gaming events typically attract core gamers and early technology adopters—essentially, the folks who will camp out for a coveted product. But with its new Xbox One console, a system that offers complex interactive games for core gamers, as well as family-friendly physical activity gaming, Microsoft wanted to get gamers and families amped...
Nokia, AT&T Reward Green Day Fans for Social Action
To launch its free Nokia Music service, Nokia partnered with AT&T and Green Day to reach a targeted audience, create media buzz, generate consumer impressions and increase social chatter around the new platform. The strategy involved a social media campaign, a drive to the AT&T store in New York City’s Times Square, a live performance...
Corby In-Store Effort Promotes Camp Viejo Wine
Food and wine go hand in hand, and in a culturally relevant setting, both just seem to taste better, don’t they? To build awareness for its Campo Viejo wine while bringing a contemporary look and feel to the Spanish wine category, Corby Wine and Spirits activated in-store sampling at LCBO stores in Toronto, the greater...
Norton Command Center Turns Consumers into Heroes
Symantec set out on a mobile tour designed to persuade consumers who are apathetic about Internet security that protecting their data is worth paying attention to. The company’s Norton brand launched the Norton Operation Shield America tour—a self-guided “training” experience in a 48-foot double expandable trailer emblazoned with HD graphics of Captain America and his...