Data collection/lead generation Archives - Page 43 of 69 - Event Marketer
U.S. Air Force Gathers Leads with a Sci-Fi Tech Experience
The Command Center Alpha mobile tour immersed visitors in the sci-fi world of the U.S. Air Force via Augmented Reality, 3D computer graphics, games, videos, audio and digital downloads. The objective was to change people’s perceptions about the Air Force while generating qualified leads. Visitors registered at stations powered by Apple iPads and were categorized...
Nike Golf Speed Trials Drive Demos and Amplification
If there’s one word to describe Nike Golf marketing, it’s confident. That’s what it took to mount one of its most robust consumer trial programs ever, the Nike Golf Speed Trials, which from March through mid-May took place at hundreds of golf courses and retailers across the country. The Speed Trials gave consumers the chance...
L.L. Bean Bootmobile Features Authentic Details
Few brand images are as iconic as L.L. Bean’s Bean Boots, so imagine the awe at seeing an 11-foot replica of the Bean Boot driving in a parade, parked at outdoor retail locations or at fairs and festivals. The Bootmobile featured authentic details such as individually sculpted stitches, custom-fabricated lace grommets, realistic shoelaces made of...
Raytheon Combines 3D and Touch Hotspots at Air Show
We all know what a smartphone is. Soon, soldiers in the field and military pilots will be wearing smart helmets and carrying portable devices equipped with Aviation Warrior technology from Raytheon that will keep them as wired into their surroundings as any teen trolling the mall. Only instead of keeping up with their friends, these...