Data collection/lead generation Archives - Page 37 of 69 - Event Marketer
IBM Deploys an Interactive Social Media Touchscreen
Social media has always been a powerful tool in the b-to-c realm, but less so for b-to-b marketers who have to find the appropriate balance between personal and professional information sharing and wrangling a wide variety of platforms into one event experience. IBM tackled the challenge last year with a unique proprietary software solution that...
GMC Monday Night Football Tour Visits Upscale Malls
GMC set out to leverage its long-standing NFL sponsorship by bringing some of the game to key local markets with the GMC Monday Night Football Tour. The brand visited affluent malls in 12 key markets that were hosting MNF games throughout the season in search of owners of competitive brands who were looking for a...
Cascading ‘Twitterfall’ Logs Rogers Cup Social Chatter
The Rogers Cup Tennis Tournament is the Canadian equivalent of the U.S. Open—an event filled with passionate fans, elite players and a lot of opportunities to connect with an affluent demographic. So to take full advantage of its investment as the presenting sponsor, Rogers Communications (they’re like the Time Warner of Canada) unleashed a Twitter...
Hyundai Inspires Football Fans to Show Their Loyalty
In order to drive foot traffic and generate leads for its local dealerships across the country, Hyundai tapped into the excitement around college football with its Show Your Loyalty College Football Campaign. The challenge for Hyundai was finding a way to engage thousands of fans with football on their minds without being intrusive. To do...