Data collection/lead generation Archives - Page 34 of 69 - Event Marketer
Batesville Tour Results in Ample Business Meetings
The first brand in the casket industry to tap the mobile tour realm, Batesville took its products directly to independent funeral homes, giving potential customers a chance to learn more about the brand. Based on the number of sales meetings completed, the tour was a real success, helping the company reach 6,487 funeral professionals from...
Motorola’s Tour Trailer Offers Multiple Touchpoints
Motorola reached existing and potential customers via MotoDriven tour stops, promoting products for business applications such as radio systems, tracking devices and dispatcher solutions. The events were held at local hotels or distribution centers and, besides morning coffee and a catered lunch, included the Mobile Pavilion, a hands-on showroom staffed with dealer representatives for a...
General Motors Constructs a Tour Strategy in Texas
Aiming to showcase new models of the Chevrolet Silverado and GMC Sierra pickup trucks—particularly important at a time when Toyota was getting ready to launch a new full-size pickup of its own—General Motors’ Fleet and Commercial business hit the road to reach workers in the construction and landscaping trades. GM zeroed in on the highly...
Honeywell Woos Decision Makers with a Demo Tour
Some of the key clients for Honeywell’s process solutions services are plant managers, engineers and maintenance and operations staff at industrial manufacturing facilities. That means one of the most difficult parts of Honeywell’s sales equation is that those who influence purchase decisions are often in remote areas and they typically are loathe to leave their...