Data collection/lead generation Archives - Page 28 of 69 - Event Marketer
ABB Packs a Mobile Trailer with Working Robots
Robotics manufacturer ABB sought to go where no robotics manufacturer had gone before—directly to its customer using a mobile platform. This was no small feat given that even a small robot weighs almost 1,700 pounds and has a working radius of more than seven feet. The approach was intended to greatly increase the customer dialogue with...
Toyota Packs Tour Trailers with Interactive Experiences
Last January, Toyota hit the road to educate consumers about Toyota Hybrid Synergy Drive technology via an interactive museum on wheels. The 18-month tour traveled to fairs, festivals, corporate campuses, universities, auto shows, specialty trade shows, sporting events and more. In total it visited 170 locations nationwide. At each location two 53-foot doublewide trailers were...
Palm and Partners Activate Race-Themed Demos
Credit the blossoming event marketing unit at Sparks for Treo’s 700p Summer Launch Series, a fully integrated high-touch event program conceived around the idea of speed, a main product attribute as well as a key marketing platform for partner (and NASCAR sponsor) Sprint. Private events held at hip and trendy venues in six cities took...
Ford Drives Lead-Gen on Lifestyle Events Tour
The Ford Experience visited 25 lifestyle events across the country—including racing, football, golf, music, automotive and cultural events—aiming for attendees who already owned Fords or would be open to buying one. With branded 53-foot trailers creating the perimeter, the environment offered product-focused consumer activities and contests emphasizing product benefits. To draw visitors, Ford sent guerrilla...