Data collection/lead generation Archives - Page 24 of 69 - Event Marketer
Camp eBay Features Online Marketplace Education
In its first major event platform, eBay pulled a summer promotion down from cyberspace and scored a direct hit on the ground. It began with a Camp eBay sweeps developed to generate new users by rewarding members with online camp “badges” they could decode for a chance to win prizes. “[That] was a great idea...
BMW Reveals MINI Clubman in Historic Berlin Locations
BMW wanted the launch of the MINI Clubman to be as spectacular as the car itself. So when 3,300 BMW dealers, importers and sales staff came to Berlin in waves of 210 people per day for the unveiling, they were treated to more than a simple product presentation. The three-week, 21-event affair took place at...
Home Depot Targets Contractors with a Trade Show Tour
To reinforce its relationship with contractors across the country, the Home Depot took its Contractor Trade Show to 100 cities in 10 months. In its seventh year now, the tour was divided up into west and east coast regions, stopping at 50 locations each. The show traveled in two branded 53-foot trailers (one per tour)....
General Motors Builds Show Buzz with a Bold Slogan
At the Chicago Auto Show last year, General Motors’ goal was to generate leads, increase foot traffic and boost sales for its 313 dealers in the Chicago area and northwest Indiana. GM wanted to make sure it stood out against its competitors at the show. It wanted to be bold and provocative, starting with its...