Data collection/lead generation Archives - Page 22 of 69 - Event Marketer
Inside ING’s First New York City Marathon Sponsorship
Other sponsors have attempted the New York City Marathon over the years, but none have come close to activating the largest one-day sporting event on Earth—attended by 2.5 million people and broadcast to 275 million viewers in 116 territories—like ING did last fall. The financial-services company, together with GMR Marketing, activated its first ING New York...
HP Triples Sales Goals with Immersive Mobile Program
Hewlett-Packard let people know more about its digital cameras and entertainment products with the You + HP Experience, which hit 35 big events nationwide from March through December. It all added up to “by far the most interactive, immersive experience the company has ever created,” says Bob Major, HP’s event marketing manager. Two 70-foot trailers...
U.S. Air Force Tour Offers Movies, Games and Interactives
It takes more than a TV spot to increase the public’s understanding of today’s military, and the United States Air Force knows it. The mobile tour combined three 53-footers to form an exhibit that engaged consumers for 42 weeks late last year. Elements included a high-tech movie, an authentic F-16 Fighting Falcon, electronic interactives, and a...
Avon Pampers Tour Visitors with an Expandable Spa
Beauty giant Avon went mobile in 2003 to promote a new contemporary image, attract new users, and drive traffic to its network of Avon representatives. Spevco’s (quadruple-expandable) spa on wheels was segmented into three zones. First came the Relaxation Zone boasting comfy sofas, soothing music, the latest beauty mags, and branded visuals. At the Talk...