Data collection/lead generation Archives - Page 20 of 69 - Event Marketer
Volkswagen Activates a Cinematic Experience at Paris Show
VW has always carried an irreverent style. Marketing showcases the quality products but also the fact that the company doesn’t take itself too seriously. The challenge for Vok Dams was finding a way to leverage that VW reputation but also appeal to an older, more upscale Touareg target audience at the Paris Auto Show. The agency...
BMW Enlists 14 Helicopters to Show Off New Vehicle
BMW gave a select group of auto buyers an unforgettable first impression of its new 1 Series. The automaker hired 14 helicopters to fly key customers to a small, secluded airfield via chopper for a first-hand look at what the cars were made of. The guests were fleet managers and other customers who could potentially...
Cisco Draws Attendees with Pre-Event Email Strategy
Cisco pulled out all the stops in hyping its exhibit at Supercomm in Chicago, making sure it would generate attention—and booth traffic—among potential clients at the telecom trade show. Three months before the event, the brand sent prospective attendees invitations to its booth and info about Cisco’s pre-show Web site, which listed a schedule of...
Cadence Lets its Customers Educate Exhibit Visitors
It would have been easy for electronic design automation company Cadence to simply regurgitate its same ol’ trade show booth at the annual Design Automation Conference. Instead, the company rebuilt its experience from scratch, producing a 100-foot-by-100-foot exhibit that was anything but static. Big, bold, and colorful, the futuristic display centered around a series of...