Data collection/lead generation Archives - Page 12 of 69 - Event Marketer
Camel Educates Tobacco Users with High-Tech Trailer
There are all sorts of tobacco laws a company like RJ Reynolds must consider before putting cigarettes in people’s hands. So when it came to promoting its Camel Snus smokeless tobacco, the company created the Camel Showcase, a secure environment inside two double-expandable 53-foot trailers open only to legal age adults (IDs required) at music...
CareerBuilder Exhibit Features Multi-Level Town House
At the 2009 SHRM Conference in New Orleans, CareerBuilder tapped into the innate fun of the Big Easy while presenting itself as a Human Capital Resource Solution, rather than just a job board. The booth was designed as a two-story French Quarter town house, with education and learning stations on the first floor and meeting...
High-Tech Air Force Lab Highlights Military Careers
These days, United States Air Force (USAF) recruitment is no walk in the park. Less than two percent of America’s youth are both interested in serving in the military, and meet the moral, physical and academic standards of the Air Force. In an effort to combat this challenge, the USAF developed the Air Force Performance...
Amex RFID Bands Capture Personalized Content for Tennis Fans
American Express has been a sponsor of the US Open Tennis Tournament since 1994, and with a 20,000 square-foot event footprint, the brand is hard to miss. But with great power comes great responsibility. If Amex was going to maintain its reputation as a top dog at the event, it needed to know which engagements...