Data collection/lead generation Archives - Page 10 of 69 - Event Marketer

December 29, 2015

Chevrolet Charges Up SXSW Festival Attendees

For 10 days each year in March, Austin, Texas, transforms itself from a hopping music scene into a hotbed of festival excitement for film buffs, tech geeks and new music lovers alike. With a packed schedule of speakers, conferences and sessions, followed by nights filled with bands, parties and film screenings, the South by Southwest...

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December 28, 2015

Air Force Uses Cutting-edge Tech to Reach Recruits

Signing up recruits during time of war is a challenge that the U.S. Air Force is overcoming by reaching its target (17- to 27-year-olds) through engaging experiences and cutting-edge technology. Its mission is to educate potential recruits about all aspects of the Air Force and show them that the Force is about much more than...

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December 28, 2015

Statoil Adds Augmented Reality to its Annual Event

Yes, it’s a top buzzword already.  No, you don’t really understand it. To the uninitiated, the very term “Augmented Reality” may seem a little Star Trekky, but it’s not that far out there. Through AR, developers superimpose computer-generated images over a real-world environment in real time. The first-down line superimposed over the field on football...

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December 28, 2015

GE Mirrors the Magic of Show Floor on Event Website

Creating a successful event website is about bringing the immediacy of real-world brand experiences to life online. GE Healthcare mirrored the magic of its show floor presence at the Radiological Society of North America (RSNA) conference last year with real-time interactive features on its website, rsna.gehealthcare.com. The annual conference, which attracts potential diagnostic imaging customers...

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December 28, 2015

Absolut Lets Consumers Customize Their Concoctions

To connect with highly educated and socially active 21- to 29-year-old urbanites, Absolut Vodka created the integrated Create a Crush and Reflections campaign. The program incorporated sampling using the new Absolut Juicer, which allowed consumers to personalize concoctions using freshly-squeezed ingredients. After consumers customized a drink, they named it and posed with it for a...

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