Change brand perception Archives - Page 13 of 23 - Event Marketer
Royal Caribbean’s Inflatable Cruise Ship Docks at Events
The laws of physics mean nothing to the marketers at Royal Caribbean, who set out to not just take the cruising experience on the road, but the actual cruise ship as well. Snap Marketing answered the call with an eye-popping inflatable version of a cruise ship on wheels, a mobile ship that “docked” at events and...
Boeing Dreamspace Exhibit Results in Sky-High Sales
If the 787 Dreamliner was going to be received as the big, bold, revolutionary product Boeing knew it was, the company would need to present the plane in a big, bold, revolutionary way at the annual Farnborough Air Show, the aviation industry’s largest event. Not only was Boeing rolling out a new plane, but it...
Altoids Celebrates Anti-Love on Valentine’s Day
The Altoids Anti-Love Valentine’s Day Chocolate Pop-Up Shoppe was the ultimate destination for anyone seeking a little rebellion against the oppressions of Valentine’s Day. The shoppes opened Valentine’s Day week in Chicago, Miami and New York City (with additional sampling programs in Seattle and San Francisco). Inside was a full-service coffee bar serving complimentary coffee, lattes...
Kyocera’s CTIA Booth Offers Tech, River Rocks and Butterflies
To communicate its new brand image to attendees of CTIA 2007, Kyocera Wireless played on the Japanese principal of In-Yo, or balance, and incorporated elements of Tatami architecture to portray the east-west duality and extend the concept to the interplay between nature and technology. Natural materials such as zebra wood, wheat grass and tumbled river...