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From retailers and banks to tech companies and Hollywood movie studios, data has been exposed as crackable, hackable and exploitable. Your event data is just as vulnerable. Here are five tips from different brand categories for keeping event data safe and secure.

To engage cardholders in perks and exclusive access at the Sundance Film Festival, while giving prospective cardholders a taste of what the card and brand has to offer, Chase Sapphire Preferred, a presenting sponsor, activated Chase Sapphire on Main in Park City, Utah, Jan. 22 to Feb. 1. Inside the venue, the brand hosted panel […]

Award show broadcasts are a typical recipe of winners (their rise from the seat, walk to the podium and acceptance speech), tributes and performances sprinkled in between. Not so during the 2015 Grammy Awards telecast Sunday, Feb. 8, which featured only nine live award presentations and an astonishing 23 musical performances. For that reason, music’s […]

Your Two-Minute Tutorial on The Latest Event Technologies What it is: BLE stands for Bluetooth Low Energy. In short, BLE is a wireless technology akin to Bluetooth, with one important difference: it’s passive. So there’s no work required for attendees to engage with it. Like regular Bluetooth, it’s an owned and licensed technology, but have no […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] In 2013, Microsoft boldly tore down its annual Worldwide Partner Conference to its studs, and reimagined the entire show. The resulting four-day event for more than 14,000 attendees was, by all accounts and metrics, a total success. So what did the company do when it came time to take […]