Latest

Spend 10 minutes with the brands behind the event technology revolution. In this episode, Google Event Marketing Manager Gianna Gaudini on driving delight through content, the value of the human touch and why comfort ultimately leads to engagement.  

Rustic materials, industrial accents and simplicity are design trends making their way into our homes and businesses in 2015. And, not surprisingly, experiential marketers are tapping into these influences to make hip, industrial style statements like those found in the warehouses of Brooklyn and Manhattan’s gritty Lower East Side. Shipping containers, polished steel combined with […]

Real estate agents used to tempt potential homebuyers with a plate of freshly baked cookies. Agents of high-end properties in Florida, however, are taking a cue from the experiential industry and selling luxury through open house events. Some are hiring Saks Fifth Avenue models to offer a spritz of perfume in the master bath. Others […]

It’s been a rough year for the NFL. Well, a rough few years, especially in terms of scandals. The league’s had a perception problem about head injuries for years, and although it’s been taking some steps to address those issues, the more recent news hasn’t been good either. The Washington Redskins are a joke, and […]

When we rolled out our inaugural Event Technology Awards program four years ago, event marketers were eagerly grabbing hold of the most cutting-edge technologies out there, and integrating them into their events. Today, they’re not only making those technologies their own—they’re literally making the technologies.