Latest

Bud Light’s Up For Whatever platform has returned for a second year, ushered in with a massive 75,000-sq.-ft. House of Whatever experience constructed at Super Bowl XLIX in Glendale, AZ. What began a year ago with a Super Bowl TV spot extracted from real user-driven content has not only become a phenomenon—it’s become an inspiration […]

The line to get inside the Oculus Rift booth at CES this year at times was more than an hour long as people waited to experience the latest VR headset. If they had only known, they could been one of the 6,000 people who last fall tried out Oculus Rift—and entered the world of Dos […]

The Dos Equis #XXMasquerade campaign makes an entire season out of what could be a one-day event—Halloween. The effort, which launched in September with a series of bar events that featured Oculus Rift headsets (see related story), culminated on Nov. 22 in a large-scale proprietary party at Generations Hall in New Orleans. “Halloween continues to […]

Fashion brand Kenneth Cole transformed one whole side of its SoHo, Manhattan retail store into a pop-up coffee bar. Open December through the end of January, the impeccably designed black and white bar is serving up free made to order espresso and hot chocolate. Consumers linger and sip their tasty treats, but, more importantly, they […]

The New Year’s biggest trends are often a variation on last year’s most shareable ideas. As the event industry gears up for another record-breaking year, we take a look back at the stories this industry was buzzing about the most. Here are the top 10 stories we published online in 2014, according to your views, clicks, […]