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It’s warm and sunny in San Francisco. People are lounging on beanbag chairs spread around a grassy outdoor plaza. Others are playing corn hole toss or ping pong. Music wafts through the air. The fun, relaxed atmosphere feels like Outside Lands, the music and arts festival in Golden Gate Park. But it’s actually downtown Howard […]

Lowe’s home improvement store made a dramatic statement in the smart home category at the International Consumer Electronics Show. Promoting its Iris home management tech solution, the brand built a two-story, 2,000-square-foot house exhibit on the show floor. Complete with six rooms, a private second-floor meeting space and a merchandise wing, the exhibit accommodated 30 […]

On the outside it looked like a giant black box, but Mophie’s International CES exhibit strategy centered on one big secret: a 1920s-themed speakeasy. It was located inside the 40-foot by 70-foot booth and featured a full bar, bartender (wearing suspenders and a bow tie), plush lounge chairs and tables—an oasis for the mobile battery […]

Event Marketer spoke to several of the winners of the 2014 Event Design Awards (check out the complete list of winners here) to pick their brains for some predictions and prognostications for the year ahead. You’ll get the full roundtable in the next issue of the magazine (click here to subscribe—you don’t want to miss […]

On the outside it looked like a giant black box, but Mophie’s International CES exhibit strategy centered on one big secret: a 1920s-themed speakeasy. It was located inside the 40-foot by 70-foot booth and featured a full bar, bartender (wearing suspenders and a bow tie), plush lounge chairs and tables—an oasis for the mobile battery […]