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The 2020 B-to-B Dream Team call for nominations is underway through Jan. 23 Business event strategies have historically been built around what a brand wants to relay to its audience, but ask any event marketer about b-to-b tactics today, and most of them will tell you the tables have turned. Indeed, a customer-centric approach that […]

As the world’s third-most visited website, you could say Facebook knows a thing or two about growing a business. And over the last few years, the multi-billion-dollar company has been paying that knowledge forward with a suite of free tools and training events for small and medium businesses (SMBs) called Boost with Facebook. The global […]

Five event agency executives share their thoughts on industry trends, overused buzz words and beyond…

Giving back to the neighborhoods it serves is part of McDonald’s ethos, and through its Beat of My City concert series, the fast food giant gave the gift of music. The brand partnered with two musicians, Teyana Taylor and the late rapper Juice WRLD, to deliver live performances and give back to local communities in […]

Our Women in Events coverage continues with in-depth Q&As with some of the partner community’s top visionaries. They’re production chiefs and fabrication gurus, staffing pros and creative strategists. It takes a village to pull off a successful event, and these are the partners brands rely on to make it happen. The following perspectives shine a […]