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Networking is no longer a supplementary activity at b-to-b events—it’s an attendee’s primary objective.

The allure of the pop-up has permeated a new industry: the music biz. Artists from Slipknot to Madonna to Britney Spears are leveraging pop-ups to hype new tours, engage fans and push merchandise in an era when album sales are no longer a musician’s bread and butter. Some feature brand partners, many include interactive experiences […]

Only six percent of marketers confidently measure event ROI, as reported by Adobe & Econsultancy…

Marketing champagne calls for a celebration. For its new influencer program, Moët & Chandon is lifting a glass to cultural pioneers in cities across the country with the Nectar of the Culture event series, launched with the release of a limited edition bottle of Nectar Impérial Rosé. The brand partnered with Jonathan Mannion, an iconic […]

In a few short weeks, we’ll be announcing the full program for the Experiential Marketing Summit, our annual conference where event marketers immerse themselves in winning strategies, trends and technologies for their marketing teams. And while experiential has become something of a buzzword over the past few years, in the last two decades, event profs […]