Latest

Our Women in Events coverage continues with in-depth Q&As with some of the partner community’s top visionaries. They’re production chiefs and fabrication gurus, staffing pros and creative strategists. It takes a village to pull off a successful event, and these are the partners brands rely on to make it happen. The following perspectives shine a […]

The study takes into account 10 years-worth of data by the foundation and research partner Achieve on millennials and their interest in causes

The Bacardí Rum Room event series made a pit stop at the Faena Forum on Dec. 5 during Art Basel Miami to introduce its new Premium Rum Portfolio to the art community. Differentiating the experience from the rest of Art Basel, Bacardí focused on educating attendees on the properties of its premium rums, creating a […]

Marketers have had their sights set on engaging millennials for several years, but as Gen Z enters the workforce (and increases its purchasing power), all eyes are now on the younger demographic. Members of this generation grew up eating social media for breakfast. They watch “TV” on YouTube. And when it comes to events, they’re […]

To say that “Game of Thrones” was a topic that dominated the cultural conversation in 2019 is an understatement. As the final season of the beloved series approached, fans exchanged predictions on who would ultimately sit on the Iron Throne—and brands went all-in on experiential to engage them. HBO and Red Cross had SXSW attendees […]