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  • American Express’s Pop-up Speakeasy Scores with Business Partners at NBA All-Star

    As the Official Card of the NBA, American Express touches every corner of the organization, from the league executives to the teams to the players to the merchants to the fans. At NBA All-Star Weekend in Chicago, Feb. 14-16, the brand took the time to engage some of those partners in a relevant setting. Recognizing […]

  • Webinar: The Changing Realm of Event Permits

    In a world of more events in more cities produced by more brands and agencies, more safety precautions—multiplied by bigger bolder event ideas—there are more processes involved in getting approval for events than ever and we are excited to have one of the industry’s most recognized event permit “master blasters” with us.

  • Cruise Takes Cues from the Museum Space for its Origin Launch Event

    The future of mobility is a complex subject, so for the launch of its autonomous production vehicle, Cruise Origin, Cruise turned to museum-style installations to introduce press and employees to the self-driving, all-electric vehicle. The event needed to illustrate that Cruise Origin is not a concept vehicle (it’s ready for production), and that it’s going […]

  • Covid-19 Cancellations, Venue Tactics and Health Safety Tips

    MWC Barcelona was the catalyst, but a wave of event cancelations are being announced in real time as the coronavirus (Covid-19) continues to spread at an unprecedented rate. Many cancellations pertain to global shows like MWC and Cisco Live: Melbourne, but U.S. cancellations are also beginning to crop up as reports of how the virus […]

  • Cora Engages Women’s March Attendees with a Luxury Bathroom Experience

    Even amid the Nikes and Patagonias of the world, it takes guts for a brand to voice its political opinion. At the 2020 Women’s March in Washington, D.C., organic feminine care company Cora did just that. Armed with a sponsorship and a mission, the brand took advantage of its presence in Freedom Plaza to sample […]

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