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Only six percent of marketers confidently measure event ROI, as reported by Adobe & Econsultancy…

Marketing champagne calls for a celebration. For its new influencer program, Moët & Chandon is lifting a glass to cultural pioneers in cities across the country with the Nectar of the Culture event series, launched with the release of a limited edition bottle of Nectar Impérial Rosé. The brand partnered with Jonathan Mannion, an iconic […]

In a few short weeks, we’ll be announcing the full program for the Experiential Marketing Summit, our annual conference where event marketers immerse themselves in winning strategies, trends and technologies for their marketing teams. And while experiential has become something of a buzzword over the past few years, in the last two decades, event profs […]

You can expect more progressive event food and beverage menus that reflect sustainability and wellness messaging this year, according to the National Restaurant Association’s “What’s Hot: 2020 Culinary Forecast.” The annual report features survey results from more than 600 American Culinary Federation chefs. The overarching theme this year: New alternatives. Among trends heating up for […]

The 2020 B-to-B Dream Team call for nominations is underway through Jan. 23 B-to-b event marketers have a set number of opportunities annually to make their mark. And with many moving pieces and parties to please across the meetings, conferences and exhibit space, being innovative is often easier said than done. In preparation for our […]