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In some ways, International Women’s Day (this year, March 8) has become a revolving door for brand gimmicks. Fortunately, some companies just get it, and find ways to deliver meaningful campaigns that actually resonate with women. Johnnie Walker and Bulleit Bourbon are two such brands, and we got to experience their new, female-forward Craftswomen campaign […]

It’s easy to throw the word “trend” around, but event marketers must continuously evolve and adapt…

As brands scramble to reimagine their events in the wake of cancellations resulting from the coronavirus (Covid-19) outbreak, there is a resurgence of interest surrounding the virtual event space—one that looks a whole lot different than it did 10 years ago. Live broadcasts and on-demand content are ubiquitous in the industry today. But despite the […]

Face masks are out, hand-washing is in, and managing attendee fear is paramount. Welcome to events in the age of the coronavirus (COVID-19).

In a world of more events in more cities produced by more brands and agencies, more safety precautions—there are more processes involved in getting approval for events than ever.