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In what was widely described as “Disney World at CES,” Google took home the prize for the most buzz-generating event of the annual consumer technology show—a theme park ride. Built into the second floor of its mega booth outside the convention center, Google literally took attendees on a multisensory ride through vignettes that told the […]

Women have long recognized the importance of forming connections and supporting one another. For many women, it comes naturally. But new research published this year places scientific evidence behind its benefits.

Much has changed in the last 20 years, but not the impact of the experience economy. More than ever, experiences are increasingly necessary to form relationships.

We’re building our new B-to-B Dream Team—now accepting nominations for our fifth annual recognition program focused on b-to-b event marketers As 2020 approaches, we’re going back to the future to ramp up for our fifth annual B-to-B Dream Team initiative, gleaning insights and inspiration from our 2019 roster to prepare for the year ahead. Last […]

Ahhhh… the holidays. A time for family gatherings, bright lights, decadent treats—and figuring out what the hell you’re going to buy for everyone on your shopping list. Fortunately, many brands leverage this time of year to deliver shoppable pop-up stores and other festive experiences that give consumers a reason to brave the frosty December temps. […]