Latest

  • B-to-B Events

    Pfizer’s 3D Theater

    Most stroke and heart attack victims never see it coming. And for survivors no matter how many times they recount the experience they can never fully recapture the moment for a doctor or a family member. To help healthcare providers get a better understanding of the stroke or heart attack experience Pfizer is using a 3D theater at its industry events to bring the life-threatening moments to life.

  • B-to-C Events

    Luxury Events Engage the Affluent

    The luxury sector like mainstream America for the first time in decades has fallen on hard times. Layoffs in banking and finance have slowed sales of diamond-encrusted Swiss watches designer apparel and sleek sports cars sending holiday sales of high-end goods tumbling 27.6 percent in December compared to 2007 according to a report by MasterCard SpendingPulse. Luxury car sales fell 21 percent in 2008 according to sales tracking firm Autodata which predicts another decline this year.

  • B-to-C Events

    Event Design on a Dime

    Whether you’re managing design and fabrication in-house from soup to nuts or farming out the whole shebang to the hipsters with the designer glasses cutting costs ultimately comes down to you. What to do to stay current in the eyes of a discriminating public when funds are running low? Before you send your design budget to the chopping block consider these top trends and economical tips.


    Trend: reinvention

  • B-to-C Events

    How Green Screen Activations Can Generate Leads

    Green-screen photo activations have long been used to entice customers to exchange personal information for a memorable moment captured on film.
    But despite its popularity marketers may not be making the most of the data after the fact. As the financial firestorm continues to topple companies left and right green-screen providers are rising to the challenge by offering targeted on-site data collection strategies detailed backend reports and tactics that extend the experience online. Collecting data for the sake of collecting data? Not in this economy pal.

  • B-to-C Events

    Companies are not listening to their customers

    A RECENT STUDY by the CMO Council found that when it comes to listening to their customers most companies are turning a deaf ear. That’s surprising especially in this environment where feedback is more critical than ever in the quest to retain customers and attract new ones.

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