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Qwest is hoping to attract consumers to its presence at Omaha’s Ak-Sar-Ben’s River City Roundup this weekend with the help of an unlikely talent—a mathematical mastermind.

Scott Flansburg—a.k.a. the Fastest Human Calculator—will be on site with Qwest to show off his stuff to event attendees namely calculating complex math problems in his head faster than a real calculator. The tie-in with Qwest? He’ll also be able to talk numbers with potential Qwest customers.

Canon Allstate and Alltel are no rookies when it comes to football sponsorships so this year they’re kicking off a new season with updated activation elements that put fans in control.

Canon’s Contests Connect Fans And Photographers
Allstate Tailgates To Boost Local Ties
Alltel Gives Friends And Fans A Shot At MVP

Forget sight sound and touch. There’s only one sense that guarantees to lead directly to taste and that’s smell. KFC is drawing on its most reliable strength its recognizable scent to get office workers excited about its $2.99 Deal Meals—a plated meal including KFC's chicken a side item and a biscuit.

As part of a commitment to reach more women MetLife last month launched MetLife Snoopy in Fashion a group designer fashion show during Mercedes-Benz Fashion Week in New York City. Designers including Heatherette Isaac Mizrahi Betsey Johnson Liz Claiborne and others participated creating one-of-a-kind runway outfits inspired by the Peanuts characters created by Charles M. Schulz.

In an effort to connect with black consumers and communities AT&T has announced a sponsorship of a multi-city college tour featuring music and folklore presented by the Gee's Bend Quilters Collective a group of more than 50 women who live in the rural communities of Rehoboth and Boykin AL.

The free tour stops will be open to the public and will include performances by the Gee's Bend Quilters Collective. At each event a group will entertain audiences with songs spoken-word poetry and storytelling.