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  • B-to-C Events

    Tostitos’ Effort is Fueled by Facebook

    Jean Chalupsky of Omaha NE was hoping to win some Tostitos chips for a Super Bowl party while Jennifer Valle missed the flour tortilla chips that are no longer available in Panama City FL. Besides their love of corn chips what do these two people have in common? They were among the 16 732 fans of Tostitos Race to the Bowl a live event driven entirely by social networking website Facebook.

  • B-to-C Events

    Marketing to the Digital Mom

    Today’s digital moms are anything but out of touch. They’re tech savvy widely informed by their peers and spending more time on blogs and social networks than ever before. A recent report by Razorfish and CafeMom revealed that 65 percent of moms use social networking websites like Facebook and MySpace. And according to the report they’re spreading messages to each other with increasing speed. Fifty-six percent text message 55 percent instant message and 21 percent use RSS to stay ahead of the curve. That’s right Wally—June Cleaver doesn’t live here anymore.

  • B-to-C Events

    Thinking Like a Guerrilla

    Art is hard. Guerrilla marketing requires a certain artistry in its inception and ultimately its execution. After all could just anyone come up with the idea of dressing up 200 people as frankfurters to promote a hot dog brand during baseball’s opening day? Or having real live NASCAR cars race down Main Street to celebrate the new season? Or harnessing people to the sides of a skyscraper to paint a brand’s logo across a white canvas hung out for just the occasion? No! These feats require an artist’s sensibility—someone who is focused pragmatic and creative.

  • B-to-C Events

    Spicing Up Events with Pecha Kucha

    Looking for a way to spice up content at your next show? Think Pecha Kucha (pronounced peh-chak-cha). It may sound more Pokémon than PowerPoint but it could be just the thing to spice up a stale session.

    Here’s the skinny: Each presenter shows 20 slides for 20 seconds each resulting in an overall presentation that lasts less than seven minutes.

  • B-to-C Events

    Marketing to Students

    Marketers spend billions of dollars each year marketing to kids—on TV in school even on TV in school—touting toys soft drinks cell phones credit cards you name it. After all who doesn’t want to reach this influential market?

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