Latest
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B-to-C EventsWhere Are They Now: Brian Woods
November/December 2005
Ameriquest
Back then: Brian Woods cmo was putting up his dukes as captain of EM’s third annual Marketing Dream Team. During his time at the mortgage lender he fine-tuned the marketing mix boosting activation around Major League Baseball to connect with consumers as well as sponsoring the Rolling Stones Tour Ameriquest Field and the Super Bowl Halftime Show.
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B-to-C Events
Where Are They Now: Julie Alonso
October 2006
Gap
Back then: Julie Alonso senior director-buzz marketing and p.r. was leading a big push into live marketing at Gap including a mix of music programs influencer events and p.r. She enlisted brand ambassadors in key markets and staged events at Gap stores to pump up the brand’s volume. The nation’s largest specialty apparel retailer however has its share of woes including a two-year sales slump and several seasons of fashion misses.
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B-to-C Events
Where Are They Now: Deborah Wahl Meyer
November/December 2006
Lexus
Back then: Deborah Wahl Meyer vp-marketing was increasing Lexus’ national event portfolio from 31 to 53 events and broadcast and interactive were also becoming a focus which ultimately garnered Wahl Meyer the coveted title of captain of EM’s illustrious Dream Team.
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