Latest

  • B-to-C Events

    Where Are They Now: Chuck Yort

    March 2007

    Plantronics

    Back then: Chuck Yort vp/general manager was connecting with Plantronics’ channel partners via the Sound Coach the company’s first mobile marketing vehicle which was about to stage 165 event days by the end of this year. The 44-foot Cargo Mate trailer outfitted with six computer workstations and all the necessary peripherals was designed to raise awareness of the brand and reach the people selling its headsets.

  • B-to-C Events

    Where Are They Now: Diana Klug

    February 2007

    Boeing

    Back then: Director of marketing Diana Klug was proudly showing off
    Boeing’s high-tech interactive Customer Experience Center a 30 000-square-foot space where it can demo airplane interiors but more importantly connect with customers face-to-face in a customized environment that addresses their needs. The Center is flexible adaptable and offers various levels of messaging and content can be updated as needed.

  • B-to-C Events

    Where Are They Now: Mark Greenspahn

    May 2007

    Anheuser-Busch

  • Articles

    Event Tours: Red Bull Presents Action Sports Photos With Gallery-style Exhibit

    Red Bull last week kicked off a gallery tour displaying pictures from its first-ever action sports photography competition.
     
    The tour features 50 photographs from finalists in the Red Bull Illume Image Quest competition in an art gallery-style environment. The photographs are displayed on eight-foot glass and metal cubes illuminated from below. “The exhibit is designed to minimize clutter in order to have the photographs be the focal point… [so] they can speak for themselves ” says Chantal Chretien media relations manager for Red Bull.
     

  • B-to-C Events

    Activation: The Home Depot Leverages NFL Via Community Efforts

    In addition to in-store promotions and a presence in Miami surrounding Super Bowl XLI next month The Home Depot will focus much of the activation for its recently announced NFL deal on a community affairs program.
     
    Roger Adams cmo for The Home Depot told Buzz that the company plans to create a community service-focused program that will engage NFL players—with employees and customers—in volunteer activities. “We are always looking for opportunities to integrate our sports assets with other areas of the company ” Adams said.
     

  • 1 … 1,111 1,112 1,113 1,114 1,115 … 1,135