Latest

June/July 2003

ING

Back then: Steve Baskin (in tie) vp-brand development and sponsorships and team were sprinting over the Brooklyn Bridge with the win of a lifetime a Grand Ex Award for ING’s title sponsorship of the New York City Marathon. The financial-services company activated the city’s annual event on all fronts with guerrilla efforts a community outreach and an informative captivating exhibit at the runners’ health and fitness expo.

February/March 2005

Miller Brewing

Back then: In 2005 Steve Lauletta director-sports and event marketing was focused on redefining and refining Miller’s event mix with a high-touch approach that was locally driven.

November/December 2004

Washington Mutual

Back then: When Cheryl Di Re senior vp-marketing appeared on EM’s cover as captain of our 2004 Dream Team she was ramping up a strategic marketing plan that included events from the beginning not tacked on at the end. WaMu was heavy into community marketing with events targeting teachers as well as walkathons fairs and festivals for a touchy-feely effect that connected at a local level.

Jeep

August/September 2004

June 2005

American Express

Back then: Rich Lehrfeld (in jacket) vp-global sponsorships was hitting an ace with AmEx’s sponsorship of the US Open which turned New York into Tennis Town and netted the brand a 2005 Grand Ex Award. AmEx transformed Rockefeller Center into a mini National Tennis Center complete with stadium seating a Jumbotron even a grass lawn. At Flushing Meadows cardmembers received exclusive offers and access. “It’s about understanding the customer ” Lehrfeld said.