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  • B-to-C Events

    Where Are They Now: Andrea Spiegel

    February/March 2006

    JetBlue

    Back then: In early 2006 Andrea Spiegel vp-marketing was coming off a year filled with hundreds of events for the quirky friendly airline so many that she planned to tighten her seatbelt around fewer events and better activation for the same budget. Her flight plan: to find the common thread among programs to be consistent and adaptable. Oh and to capitalize on a company-wide database to track ticket purchases for a smooth landing to ROI.

  • B-to-C Events

    Where Are They Now: Brian Woods

    November/December 2005

    Ameriquest

    Back then: Brian Woods cmo was putting up his dukes as captain of EM’s third annual Marketing Dream Team. During his time at the mortgage lender he fine-tuned the marketing mix boosting activation around Major League Baseball to connect with consumers as well as sponsoring the Rolling Stones Tour Ameriquest Field and the Super Bowl Halftime Show.

  • B-to-C Events

    Where Are They Now: Julie Alonso

    October 2006

    Gap

    Back then: Julie Alonso senior director-buzz marketing and p.r. was leading a big push into live marketing at Gap including a mix of music programs influencer events and p.r. She enlisted brand ambassadors in key markets and staged events at Gap stores to pump up the brand’s volume. The nation’s largest specialty apparel retailer however has its share of woes including a two-year sales slump and several seasons of fashion misses.  

  • B-to-C Events

    Where Are They Now: Elaina Mango

    June/July 2006

    Verizon

  • B-to-C Events

    Where Are They Now: Jim Farley

    May 2006

    Toyota

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