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FUN. ESCAPISM. PLAY. These are just a few of the consumer engagement strategies driving several event-based contests that have launched this year. And fun they are whether the point is to find the funniest student on campus which is TWIX’s latest quest. Or to give kids a red-carpet experience at LEGOLAND Discovery Center. Or to lure consumers into a giant ball pit for a shot at winning a free Royal Caribbean cruise. Each of the programs leverage an experience that brings the contest to life for the consumer and makes it relevant for the brand.

Iconic rocker Mick Jagger is one. So are big screen hunks like Viggo Mortensen and Richard Gere. And sex symbols like Jamie Lee Curtis, Christie Brinkley, Kerry Smith and Madonna. Yep the over-50 set doesn’t look like it used to Mavis. Baby boomers (those born between 1946 and 1964) are not only looking younger and living […]

Independent music and film festivals like South by Southwest and the Sundance Film Festival are unique engagement platforms with a seemingly unstoppable trajectory for growth. They attract an eclectic mix of A-list and emerging artists musicians filmmakers and actors. They provide hip and unconventional backdrops for media coverage. And they lure trendsetting consumers VIPs and industry […]

TALK ABOUT CUTTING THROUGH THE CLUTTER. To drive booth traffic and generate publicity some brands are cutting off consumers’ hair and etching brand messages directly onto their clean-shaven heads.

MORE THAN EVER people are connected 24/7 via text messaging and the web. Still nothing beats an old fashioned house party for sharing meaningful conversations among friends. As a result more companies are joining the conversation by organizing consumer house parties centered around their brand.