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  • B-to-C Events

    Immersions: Gore Puts Customers In The Eye Of The Storm

     W.L. Gore & Associates’ Gore-Tex and Windstopper fabric brands are embarking on a first-ever mobile tour designed to give consumers an inside look at how durable the materials are.
     
    “We wanted to give people some insight into what the rain rooms were like and we wanted consumers to experience the rigorous testing that everything goes through to get a guarantee ” Melissa Riggs a marketing associate for the company told Buzz.
     

  • Sampling

    Campaign Launches: Frito-Lay Pops First Mobile Tour For New Lay’s

    Frito-Lay North America has rolled out its first mobile marketing effort a 20-market tour behind Lay’s potato chips. With stops primarily at supermarkets the initiative is aimed at getting the newly reformulated snacks—they’re now cooked in sunflower oil—in the mouths of consumers.
     

  • B-to-C Events

    Hybrid Events: Nissan Layers Concerts On Top Of Ride-and-drives

    Nissan kicked off a 10-city tour last weekend giving consumers the opportunity to test-drive 2007 vehicles and check out performances by national and local musicians including country star Jessica Andrews and pop singer Jody Raffoul.
     
    “This is part of a growing effort within Nissan to leverage the power of music to connect with consumers ” Kevin Thompson Nissan’s senior manager-promotions told Buzz. The rationale? “The Nissan buyer appreciates good music ” he said.
     

  • B-to-C Events

    Street Events: Cinemax Feels The Force For Star Wars; HBO Pumps Boxing

    Cinemax used a four-pack of events to make fans of the Star Wars franchise—and cable affiliates—feel like the force is with them. One-day “Join the Jedi Order events”  (in New York City Los Angeles San Francisco and Philadelphia) gave die-hards the chance to feel like they’re part of the rebel forces. The cable network telecast all six Star Wars movies back to back on Nov. 10 and will show them again throughout November and December.
     

  • B-to-C Events

    Glacéau Pops Up in Manhattan

    Fry an egg dance a jig or get jiggy with it. It’s easy to burn 10 calories and Glacéau splashed that message all over New York City during its launch of vitaminwater10 last month with pop-ups in Union Square and SoHo. Since New York is home base for the brand launching its newest product there was a natural fit says Eric Berniker senior vp-marketing at Vitaminwater. “New York is where we launched this company it’s where we’re based and it’s our biggest market ” he explains.

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