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Brands use exclusive perks to strike chords and make connections at events

Customer rewards are no longer just for the super-rich. They’re one of the fastest growing ways to build customer loyalty at events.

American Express has offered cardholders exclusive perks at events such as the US Open for years. Last month cardmembers could flash their card and borrow portable TVs from AmEx at the Open events so they could see all the action no matter where they were sitting (Agency: Momentum New York City).

How to turn your hospitality activations into real business-generating opportunities

There are two ways to look at hospitality. Some marketers view it as a nice value-add to a comprehensive sponsorship package. Other dare we say smarter marketers look at it as a unique opportunity to move the dial on sales or other business objectives.

Government proclamations aren’t just for recognizing causes anymore

Secretaries day. Earth Day. Leif Erickson Day. (We don’t get that last one either.)

25 tips for keeping your top event staffers happy and motivated

It’s 110 degrees in the shade with four hours to go and your brand ambassadors are still working the footprint like their lives depended on it. They’re engaging attendees they’re flashing their pearly whites and they’re making your brand look good. Real good. Is it the caffeine kicking in? The promise of a paycheck? The free branded polo?

Ten technologies you want to know about right now

If there’s one thing technology is doing in the event space it’s making it easier to get exposure. From the latest cell phone technology to the most innovative web applications to handheld devices and the latest and greatest projection applications it all means more of your messages can get to your customers quicker easier and in way cooler ways.