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ArticlesSponsorship: Chrysler Targets Black Consumers At Patti LaBelle Concerts
DaimlerChrysler’s Chrysler brand is introducing its new Aspen SUV to black consumers with title sponsorship of Patti LaBelle’s current tour. “It gives us a chance to do something demographically targeted as opposed to a big general-market campaign ” David Rooney the brand’s director-marketing told Buzz.
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ArticlesRetailtainment: Petco Holds In-store Competitions
Petco Animal Supplies is driving traffic to eight of its Colorado stores by inviting consumers to enter their pets in competitions for Petco gift cards.
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B-to-C EventsOn-Premise: Corona Extends Film Tour Sponsorship With Apres-ski Environment
It’s known for its beach-themed TV spots but Corona’s latest sponsorship gives the brand an entrée into skiing. The Modelo Brands brew recently signed a three-year sponsorship with Warren Miller Entertainment aligning Corona with WME’s annual screenings of extreme skiing documentaries. This year’s 19-date 11-city tour around the movie “Off the Grid ” kicked off in late October and wraps Dec. 7 in Long Beach CA.
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ArticlesEvent Tours: Gallery Exhibits Help Lexus Introduce New Vehicle
Seeking a nontraditional way to introduce Lexus to a new generation of buyers—and reintroduce the marque to drivers whose perceptions of the brand might not be up to date—the luxury division of Toyota Motor Sales has assembled its own touring art exhibition dubbed The 460 Degrees Gallery.
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B-to-C EventsPop-ups: Pernod Wraps Initiatives Into Chivas Lounges; Others Activate In-store
After success last year with a touring golf-themed pop-up environment for The Glenlivet brand spirits marketer Pernod Ricard has unveiled a new pop-up initiative for its Chivas Regal brand. The Chivas Studio opened two weeks ago in New York City; following a three-week run there it will pack up and move to Dallas Miami Chicago Los Angeles and Las Vegas.
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